Happy Birthday to You and Good Riddance to US Copyright Law

Today a federal district court judge ruled that “Happy Birthday to You” is not under copyright and belongs in the public domain. The ostensible copyright holder, a subsidiary of Warner Music, has been collecting over $2 million a year from filmmakers, artists, and others using the song. The story has been portrayed as a David vs. Goliath struggle between a major record label and four small artists, but while the case makes a nice, little human interest story for pop culture-watch journalists, it highlights a broader problem with our copyright system.

Copyright protection in the United States was written into the US Constitution which sought to “promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.” It’s worth noting that the purpose of the copyright system was to encourage innovation; rewarding the creator was a means to an end, not the end itself.

At first, copyright protection lasted for 14 years from the date it was granted with the option of an additional 14 year renewal so long as the creator was still alive and kicking. That comes out to a state-protected monopoly on that text or artwork lasting a maximum of 28 years. Congress believed that bolstering the potential for profit would encourage creators to experiment, while limiting the total length of copyright protection would prevent creators from resting on their laurels and allow others eventually to use their ideas once they’d reverted to the public domain.

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But as the handy chart above demonstrates, since 1790 the length of copyright protection has ballooned, with the most recent change extending it to the full life of a creator plus fifty years. The motive isn’t surprising. There’s a great deal of money to be made by those who inherit copyrights. A bestselling book or song could make not only its creator very rich, but, assuming they live to a relatively ripe old age, the next two generations of their family. Corporations have been particularly strong proponents of extended copyright terms, especially the Walt Disney Corporation, which deploys fleets of lobbyists every time the copyright to Mickey Mouse comes close to expiration.

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Copyright has turned into a kind of corporate welfare. While the standard for individual creators is life + seventy years, for works of “corporate authorship” it’s a flat 120 years. Given the high cost of enforcing copyright claims against infringement–the armies of lawyers and trial costs–the system disproportionately enriches large corporations while providing little benefit to smaller authors.

The major downside of a vastly extended copyright term is that it skews the balance between profit and innovation all out of whack. This isn’t to say that copyright should be done away with entirely, but it does suggest that copyright protections are so strong that they have begun to hinder rather than advance innovation. We are too far to the right on Alex Tabarrok’s curve (and copyright protections are longer/stronger than patent protections).

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Take, for example, the perverse, unintended consequences of extended copyright provisions on book publishing. Books published prior to 1923 are all in the public domain today, but those from after 1923 were under extended copyrights. Even those books for which copyright may have lapsed still remain under a cloud of potential legal claims. This is why Google Books–that great boon to historians–is chock full of works from pre-1923, but few works from after that date are fully accessible.

As others have pointed out, the twentieth century is a “lost century” for American publishing. Few books from the mid-twentieth century are in print and widely available. While the elite of successful authors have become rich as a result, the works of smaller authors languish in obscurity. For the better part of a century, egregious copyright extensions have shrunk the American canon by discouraging niche literary interests.

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Think about it this way. The current system boosts sales and republications for a small number of bestselling books by discouraging the same for a much larger number of books published in smaller batches. It’s a transfer of profits and readers from the many to the few. I suspect that readers in the 19th century read a much more varied selection of books, but by the mid-20th century a larger mass audience consumed the same basic literary diet.

The historian in me can’t help wondering how that played into the creation of the post-WW2 era of consensus. Media historians have explored the role played by network control of the airwaves, but I’m not sure I’ve seen similar work done on how the shrinking horizons of book publication worked in a similar fashion by encouraging mass consumption of literature. How might that have affected mid-20th century American culture?

And on the flip side, if the implosion of network control led to the explosion of innovation that we associate with cable television today–with channels and shows dedicated to every possible taste, ideology, religion, and ethnicity–could the same be true if the copyright system were pruned back? I can’t help but suppose that without the copyright-induced barrier to niche publication, genre fiction might have looked less (ostensibly) white and male. If so, that would make the current imbroglio in the world of science fiction a legacy of unintended legal consequences rather than a referendum on who gets to identify as a “nerd.”

Woody Guthrie Turns in His Grave, or, How Jeep Sells Jeeps by the Seashore

Automobile brand Jeep paid ~$4.5 million to air a commercial during the Super Bowl yesterday. The ad, which features a montage of grand American vistas followed by landmarks from around the globe, is accompanied by two stanzas of folksinger Woody Guthrie’s classic, “This Land Was Your Land.” On the surface the connection between Jeep and Guthrie’s song makes perfect sense.

Guthrie penned the song in 1940; the first Jeep came off the line in 1941. It makes sense to pair rugged and remote locations with the message of those two verses of the song, that if you want to see the land which the Lord your God will give you was made for you and me, then drive that “ribbon of highway” in a Jeep from sea to shining sea. Jeep sells luxury vehicles to those who want to off-road in comfort. (Although I saw far more Jeeps in Philly’s urban streets than I have out here in rural Pennsylvania. Perhaps we should say it sells luxury vehicles to those who like the idea that they could off-road in comfort if they ever got a break from trading derivatives or preparing legal briefs).

Yet the pairing is completely incongruous once you look at Guthrie’s original intent with the song. Guthrie wrote it in 1940 because he was frustrated with all the airplay given to Irving Berlin’s 1938 hit “God Bless America.” Berlin, a Russian immigrant, was thankful for his adopted country and the success he had enjoyed as a songwriter in the US which would have been barred to him as a Jew in much of the rest of the world. For Berlin, America was free, fair, and God-guided.

To Guthrie, Berlin’s lyrics were naive. Guthrie was native-born in Oklahoma and the son of a moderately successful businessman and local politician. In the 1930s he became a communist (although he did not officially join the CPUSA). While Berlin saw freedom and opportunity in the American expanse, Guthrie saw its limits. He originally titled his response, “God Blessed America,” with the emphasis on the past tense. Yes, America was a beautiful gift, but a gift given to a select few.

The original six verses of the song brought the listener along with Guthrie as he traveled across the country, all the way “from California to the New York Island” (v. 1). When he looked out over the valleys (v. 2), wheat fields (v. 5), and deserts (v. 3), Guthrie realized that this land, which had been made for all, had become the preserve of the few. Verses 4 and 6 were the heart of the song. (The original title was later crossed out and the familiar phrase put in its place.)

Was a high wall there that tried to stop me
A sign was painted said: Private Property,
But on the back side it didn’t say nothing–
God blessed America for me. This land was made for you and me.

One bright sunny morning in the shadow of the steeple
By the Relief Office I saw my people–
As they stood hungry, I stood there wondering if
God blessed America for me. This land was made for you and me.

Guthrie wrote the song to protest the economic inequality of American society. As a communist, he blamed that inequality on private property and believed individual ownership of the means of production had resulted in the poverty and scarcity which plagued America during the Great Depression. If God had blessed America with abundance for all, why were so many struggling without? All this wealth and land and yet people were standing in soup kitchen lines.

Guthrie died in 1967, but his song–sans verses 4 and 6–became a popular anthem in the 1960s when a variety of folk revival groups covered it, from Bob Dylan to the Kingston Trio. But by removing the politically-charged verses, the song became just another generic paean to the beauty and greatness of America. It had become the very thing it had been written to critique.

Jeep’s 2015 ad takes that defanging to an extreme. It ends with Jeep’s new slogan, the first words of which seem quite fitting: “The World is a gift.” Well, Woody wouldn’t disagree with that. Okay. But then the second half of the slogan was revealed: “Play responsibly.” Apparently, this land is a playground for those wealthy enough to afford a brand new Jeep. A song meant to critique inequality is now a celebration of privilege. And Guthrie’s rejection of private property has been turned into an ad to convince people to buy luxury cars.